You want business to produce more than just financial gains. You recognize the unique position you are in as a steward of business to solve people’s problems and improve lives. You are bold enough to share your point of view with friends and colleagues. Sometimes you get blank stares or rejection. Sometimes you discover common aspiration.
At the same time, you feel the vice-like pressure to remain relevant and produce the results your company needs to survive. You need to stay ahead of the trends, anticipate shifting demand, and constantly improve, expand or reinvent your offering. Threats are emerging faster and from more places than ever before.
You need a way to unify people, to simultaneously unleash their energy and focus their activities. It would help to know, and have your team clearly know, that your work together matters.